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Prada Broadway Holiday Wallpaper, 2X4
Environmental Graphic Design

Studio: 2x4

Urechi Oguguo

Creative Director:
Sung Kim
As part of our longstanding relationship with Prada, my team entrusted me with creating a concept for the holiday season graphics. Working within a limited timeframe, I took the lead in developing the final design fusing both 3D architectural and 2D design techniques. By capturing the essence of the holiday spirit while staying true to Prada's brand identity, I created a visually compelling and festive atmosphere for the Prada Broadway store. Collaborating closely with the team, I ensured that the final design met Prada's high standards and elevated the overall shopping experience for their customers during the holiday season.
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